The Blog

There is so much noise out there telling small business owners that they just need to build an audience and the sales will follow and that’s simply not true.

What you’ve built is awareness, attention, perhaps created interest, but this doesn’t always convert to a sale.

In this blog we’ll talk through the reasons why and how to fix it.

Why your marketing metrics don’t always tell the full story.

On the first of January 2025, I took screenshots of my LinkedIn and Instagram accounts. I wanted to make a note of how many followers I had on each account, as I knew one of my goals for 2025 was going to be to “grow my audience”. 

If you’re a small business owner running your own marketing or solo marketeer wearing multiple hats – this SME Marketing Playbook is for you.

Starting a blog is a big commitment.

I write content for clients and you have to be consistent, have a regular stream of ideas, know who you’re writing for – dare I say it, have a strategy.