The Blog

Why your marketing metrics don’t always tell the full story.

On the first of January 2025, I took screenshots of my LinkedIn and Instagram accounts. I wanted to make a note of how many followers I had on each account, as I knew one of my goals for 2025 was going to be to “grow my audience”. 

If you’re a small business owner running your own marketing or solo marketeer wearing multiple hats – this SME Marketing Playbook is for you.

Starting a blog is a big commitment.

I write content for clients and you have to be consistent, have a regular stream of ideas, know who you’re writing for – dare I say it, have a strategy.