Feel good marketing that makes things happen.
After leading marketing teams for national brands and driving record numbers through the doors of some of the UK’s top 20 retail, leisure and hospitality destinations, I now use my 20 years of experience to provide marketing consultancy, workshops, tailored marketing solutions and interim leadership support.
Hello, I’m Tania, a marketing consultant and coach. I’m based in the north east of England but I work with ambitious founders, start-ups, scaling brands and marketing teams across the UK.
Let's Chat
What's the bigger picture?
As a small business, there are times when you become so busy working in your business, that you stop working on the business and lose sight of your why and who your customers actually are. It can feel overwhelming, you're spread too thin and not even sure what is and isn’t working anymore.
With my strategic support and guidance, together we can take stock, zoom out and create a plan of action that will leave you feeling confident in building the momentum you need to reach your goals.
Ready to start your journey?
Get In Touch
I’m on a mission to share all the strategies, insights and everything I’ve experienced and learnt (and continue to learn!) with you and your team to move your business to its next destination.
As well as being coached by some of the UK’s top entrepreneurs and learning my craft at household brands, I’ve also been formally trained - taking lessons from some of the world's top business schools through the mini MBA in Marketing and Brand Management by top marketing professor Mark Ritson.
Who can I help and how?
My approach is a collaborative one.
I work in partnership with business founders, directors and marketing teams to problem solve, find the hidden gems, create lightbulb moments and create opportunities to make things happen - with you, together.
Services
Marketing consultancy
Marketing Strategy Development
Workshops
Research
The brand and marketing landscape is forever changing and evolving.
I offer a range of consultancy packages that provide on-going strategic guidance, a fresh perspective, keeps your marketing efforts focussed and gives you regular access to marketing knowledge and expertise.
A marketing strategy is your roadmap to achieve your marketing goals. A well crafted marketing strategy should:
- Be built from fresh data and insights
- Map out and segment the market
- Define your target customer/audience
- Outline your positioning - what you want your target audience to think
- Set measurable objectives
- Identify the tactics you will use to achieve your objectives
Want to test the market?
Carry out a feasibility study?
Understand customer perceptions?
Perhaps you have a new product you want to launch or an idea for a new service?
Gaining insights and collecting feedback before you take action, can ensure you are going in the right direction, inform strategic decision making and ultimately save you wasting time and money.
I have worked with clients using a range of research techniques including in-person focus groups, face to face and online interviews and projective research methods.
Taking your staff and key stakeholders on your brand and marketing journey can provide valuable insights to inform your strategy and increase buy-in when it comes to delivery.
I facilitate and deliver a range of workshops online and on site to marketing teams, senior leadership teams and stakeholder groups covering a variety of topics including:
- brand diagnosis
- customer research
- customer journey mapping.
Interim Support
Looking for temporary marketing support at a senior level?
I can support your business as its marketing lead on a short-term basis or a longer-term strategic partner. Perhaps your business is going through a restructure, you need maternity cover or you are not quite sure what marketing support you need, but you need an experienced marketer to review your marketing department and provide guidance, advice and support.
I offer a range of flexible packages to cover all scenarios, giving you access to the expertise you need within your budget requirements.
Enquire here
Enquire about your tailored solution
Got a one off challenge - maybe just need to pick my brain?
Introducing the ‘Power Hour’ where you can do just that!
Power hours are a great way to work through a problem you may be struggling with, gain some clarity and walk away with a clear plan of action.
Some examples of what ‘Power Hours’ are perfect for include::
- Identifying where to start with your marketing.
- Doing a top line review of your current marketing efforts and identifying quick wins.
- Exploring a customer journey to improve your customer experience.
- Devising a plan to generate more customer testimonials.
- Brainstorming ideas for your content aimed at a specific customer.
How it works
Power Hours usually happen online, but can be done in person if you are local.
Once you have booked your date and time, I will send you a discovery questionnaire ahead of the call to gain some background information and prepare for the call so that we can make the most of our time together.
On the one hour call we will explore your challenge and come up with a clear plan of how to tackle it and next steps.
After the call I’ll send you a recording and a summary of our agreed action plan.
Book a Power Hour
Working with Prior Marketing has been a transformative experience for our business. As a provider of printing and healthcare supplies based in the North East, we were seeking a marketing consultancy that could help us better understand our clients and refine our brand identity.
We worked closely with Tania, who guided us through an in-depth discovery process to uncover what our clients truly thought about us. Her insights were invaluable in helping us understand our strengths and identify areas for growth. Together, we developed clear and authentic brand values that now resonate deeply with both our team and our customers.
With Tania’s expertise and personalised approach, we are well on our way to developing our brand identity and marketing strategy for the next five years. We highly recommend Tania to any organisation looking to develop a stronger brand and achieve lasting results.
Richard Bennett
Managing Director, NPS Caremore Ltd
Working with Tania has been an exceptional experience. Her marketing expertise has helped us refine our brand story and significantly enhance our marketing efforts, particularly in the shopping centre sector. Tania’s ability to distill complex ideas into clear, actionable strategies has made a substantial impact on our project.
Her approach is insightful and supportive, and her extensive experience across various sectors is evident in her work. Her creativity and deep understanding of our business goals have been instrumental in our operation.
I highly recommend Tania to anyone seeking expert marketing support for their business growth. She is not only an outstanding professional but also a wonderful collaborator
Eric Guo
Managing Director Spark EPoS
Kind Words
